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Lift Off to Fame – Future Bottleneck?
Reading Starting From Zero by David Gaughran prompted me to think about the changing nature of the skill set required by a creative to reach his/her audience in the crowded modern scene. “Be a genius and land a a big publisher” used to be the dream for writers. Now there’s the option to be a genius and master social media marketing, instead.
So what new skills or breaks will the big winners of the future need?
Assume a surfeit of talented creatives Z in field X {writing, music, movie making, etc.}, and for the sake of argument let’s focus only on those after Big Fame — a condition that precludes success for all.
What might the new discriminating factors be? Continue reading









